ع
The Kuwaiti Cabinet approved a new Media Regulation Law that establishes licensing requirements for influencers and advertising content creators carrying out activities covered by the legislation. Under the law, these individuals must clearly disclose advertising content directed at the public in Kuwait, whether the promotion is paid or provided without compensation. Times Kuwait reported that the framework introduces structured rules for a sector transformed by digital platforms and technology.
The legislation covers embedded advertisements, reviews, giveaways, contests and content produced using artificial intelligence. It criminalizes false or misleading advertising as well as unlicensed funding intended to influence public opinion. According to Times Kuwait, the measures aim to create clearer regulatory controls for digital advertising and content.
An electronic licensing system will regulate procedures for obtaining licenses and conducting the media and advertising activities outlined in the law. The new framework brings publications, broadcasting, electronic media, digital advertising, content creation, artistic production and emerging technologies under one regulatory umbrella. Times Kuwait noted that the law addresses the convergence of formats that had outpaced previous legislation.
A P&S Intelligence assessment found that the GCC influencer marketing market was valued at $315.5 million in 2025 and is projected to reach $771.6 million by 2032, expanding at a compound annual growth rate of 13.9 percent.[[1]](https://www.giiresearch.com/report/psm1909386-gcc-influencer-marketing-market-size-share.html) Saudi Arabia accounts for the largest share of this market while the United Arab Emirates is the fastest-growing country within the bloc. The data places Kuwait within a regional environment of rising digital commercial activity.
Influencer intelligence platform Qoruz reported that the GCC hosts 263,000 monetized social media influencers in 2025, a 75 percent increase since 2023.[[2]](https://www.netinfluencer.com/gcc-influencer-market-jumps-75-percent-as-lifestyle-creators-lead-growth/) Lifestyle and travel creators led this expansion with 87 percent growth over the period while fashion and beauty categories rose by 89 percent. In Kuwait, platforms such as Instagram and Snapchat feature notable activity in fashion, beauty and food verticals.
The law’s development follows statements made in October 2025 by Minister of Information and Culture Abdulrahman Al-Mutairi, who told Al-Qabas that the legislation would represent a qualitative shift in Kuwait’s media system. Al-Mutairi said the framework would encompass visual, audio and electronic media while aligning with technological advancements and the New Kuwait 2035 vision. Director General of the General Administration for Media Regulation Lafi Al-Subaie previously told the same publication that the rules would ban misleading advertisements and require explicit disclosure of paid promotions by influencers.
